Framesi Color Lover Dynamic Blonde Purple Shampoo, Sulfate Free Shampoo, Color Treated Hair Keep your blonde/gray/white hair brighter & more refined, while keeping your color longer. Specially formulated to eliminate brassy, yellow tones from blonde and gray hair. Intensely dark, rich violet color offers powerful toning and is excellent for maintaining cooler blondes. Made with quinoa, conditioning agents, proteins and protectants that leave hair moisturized & nourished.