Framesi Color Lover Dynamic Blonde Violet Shampoo, 16.9 oz. Banish the brass! Keep your blonde/gray/white hair brighter & more refined, while keeping your color 95% longer. Best paired with Dynamic Blonde conditioner. 95% longer-lasting color, vegan, and free of gluten, sulfates, parabens, DEA, and sodium chloride. Massage evenly through wet hair. For additional color deposit, reapply shampoo and leave on hair 2-3 minutes before rinsing.